Sagmeister & Walsh (together with Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu, Esteban Diácono, Karan Singh, Pedro Veneziano and Pablo Alfieri) created a lively visual identity for Appy Fizz, India’s first ever sparkling apple juice drink.
“The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star Priyanka Chopra for the TVC to create a bold film for Appy Fizz. In the film Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns. ”
(I am not posting this to promote the product, i am posting this to show the creativity and the graphic designs of its campaign)